#VIRAL, The Newsletter: April 1, 2025

No joke, this issue has five trending Reels audios you won't want to miss

Author

Girl and the Gov®
April 01, 2025

Happy Tuesday and welcome to #VIRAL, The Newsletter, which shares need-to-know content trends and concepts for political social media, digital, and comms professionals. Dive into this week’s trends and content ideas below [and share with a social media manager in your network].

For custom strategies on how to build your social media presence, book an exploratory consulting call here or reach us at [email protected].

Email forwarded your way? Subscribe here.

CONTENT CREATION BASICS

Tools to help you create A+ content

→  The height adjustable phone tri-pod that’s perfect for on-the-go filming

→  The must-have, brightness adjustable square clip light

→  The overhead shot money maker of a phone tripod

→  The phone stand ideal for at-the-desk content

→  The standing extra va va voom lights to ensure 180 degree good lighting

TIKTOK CONTENT TRENDS

Give these a whirl (and post them on other platforms too)

“MMHMM NOW THAT’S WHAT I’M TALKING ABOUT” AUDIO: This audio enables creators to highlight something that they really like or approve of. In the lens of politics, what’s highlighted with the audio, should be a win or a move/strategy/decision that they think has legs. The format is super simple and looks like this or this.

“IT’S FUN…” AUDIO: This audio offers an opportunity for creators to share a situation that’s not exactly fun, but they have to quasi-pretend like it is. Delegate Kayla Young nails the trend here, sharing what it’s like to be in a superminority. Given Dem positioning in most situations currently, the possibilities for the trend’s use are endless. When thinking about this trend overall, think of how it can show the imbalance of power dynamics and why the environment for getting things done [in a positive direction] is incredibly challenging.

“I HOPE YOU DON’T LOOK AT ME ANY DIFFERNTLY…” AUDIO: This audio shares a conversation between two, where one party says “I hope you don’t look at me any differently” and the other responds with “well I do.” The audio can thus be used to share a situation where someone you disagree with or that does something wild/insane/messed up, asks to work together or support them. A faux scenario [ATM] that pops to mind would be if MTG asked Rep. Crockett to partner on a bill, initiative, etc. Regardless of the particulars, the video’s format can look like this with text added to the video explaining the situation.  

“WOW THAT’S A GREAT QUESTION” AUDIO: This audio is being used by creators to share a moment where they’ve been asked a question that they 1. Don’t want to answer and 2. Didn’t think anyone would ask. The audio can be used to highlight Republicans that are having their feet held to the fire on an issue or action, pointing to their attempts to get out of answering the question. To execute on it – use it over b-roll of the Republican speaking and add text to the video explaining the situation with the “POV” formula. 

“I DON’T HAVE TO SWEETEN MY DELIVERY TO MAKE IT WORK FOR TODD” AUDIO: This audio has creators illustrating scenarios in which someone has told them to make their “delivery” nicer. For any electeds or candidates that have been told to soften their message, this audio provides a way to explain that experience and your “no way am I doing that” retort. 

Editor’s Note: For our content creator readers, keep an eye out for Cory Booker audios - save, share, use. They’ll be continuing to roll out throughout the week as the clips of his Senate speech go live. 

TIKTOK AUDIOS

TikTok audios for BTS and b-roll vids

AUDIO → Originalton

AUDIO → sonido original

INSTA REELS AUDIOS 

Background audios that make Reels move

AUDIO → Real Sugar

Creative content concepts to try

“GET ME TO GOD’S COUNTRY” MEME TREND: To catch you up, infamously problematic but quasi talented country singer, Morgan Wallen went on SNL. At the show’s close, he prematurely left the stage and then proceeded to post on social media “get me to God’s country” as if he doesn’t live in the shining beacon of liberalism in Tennessee known as Nashville. Anyways, the result of the fuss is that it’s turned into a meme. Creators are sharing their variation of “God’s Country” across all social channels in different forms. On Instagram, it’s by using a static image of their version of “God’s Country” and writing on the image “get me to God’s Country.” It’s simply silly – and the Senate subway could be an example, or a restaurant of note. 

→ As for Threads, Bluesky, and X, the trend is being used like this, in a similar fashion. The formula: “Get me to God’s Country” is the text + an image. 

“I TOLD YOU SO” AUDIO: This audio can be used solo or with two people, to illustrate a “told you so” moment. It can be a positive or negative “told you so” – whatever fits the moment [obvi we’re hoping for more positive than negative]. For the solo path, this Reel will give you an idea of possible formats.

“BLAH BLAH BLAH” AUDIO: This seal going nuts at the Mystic Aquarium has produced an audio that can be used a few ways, namely:

  • …to share a moment where you have absolutely popped off, yapping all day/night long

  • …to share a moment where someone shared or is sharing a whole load of BS

The Reel can be used over b-roll or feature the account’s principal. Text should be added directly to the video to explain what’s being yapped about.

THREADS TO THREAD

Reply or Repost to these digital notes on Threads

The Thread → Reply OR repost and share a policy or policy idea that can reduce child poverty. If there’s one that’s been particularly successful, highlight why.

The Thread → Reply OR repost with your favorite political memory – working on a campaign, passing a particular bill, being sworn into office, etc. and what that memory has meant to you.

The Thread → Reply OR repost explaining what the Trump Admin’s strategy may be in crashing the stock market.

The Thread → Reply OR repost and discuss the scandal that is now “Mike Waltz’s emails”.

SKIES ARE BLUE

Trending topics ATM on Bluesky

CDC Changes

Beyond The Gates

Corey Booker [yes w/ this spelling, SMH]

Atomfall

April Foolds

Deportation Error

Cory Booker [correct spelling]

Antiques Roadshow

CAPCUT TEMPLATES

Meme it

  • Use this template to share a suggested policy or a policy that’s been newly enacted that is an "immediate no.”

  • Use this template to share your attitude on and your dedication to getting the people that you serve the information and services that they need.

  • Use this template to highlight a bad situation that keeps happening every single day that people need to know about.

  • Use this template to highlight what it’s like to come across bad news – and use the opportunity to share what that bad news to spread awareness. 

AND BEFORE YOU GO

…find more from Girl and the Gov®