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Oliver Buchannon
Girl and the Gov®

#VIRAL, the social media consulting newsletter for the political space.


#VIRAL, The Newsletter: December 18, 2025

#VIRAL, The Newsletter: December 18, 2025

A trend for all platforms -- the 2025 Accomplishment Cake [details enclosed]

Dec 18, 2025

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8 min read

#VIRAL, The Newsletter: December 11, 2025

#VIRAL, The Newsletter: December 11, 2025

50 Cent & Joe Jonas content leads on TikTok, Threads lights up after Noem hearing, and evergreen Instagram trends

Dec 11, 2025

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9 min read

#VIRAL, The Newsletter: December 4, 2025

#VIRAL, The Newsletter: December 4, 2025

"Come on superman, say your stupid line" trend takes over feeds, Pantone Color of Year sparks chatter on Threads, and a TBT trend on Reels that has everyone raising their eyebrows

Dec 4, 2025

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10 min read

#VIRAL, The Newsletter: November 20, 2025

#VIRAL, The Newsletter: November 20, 2025

"Dancing in mute" trend takes off, a new Melania Xmas mash-up makes it onto TikTok, and age rage bating becomes a thing on Reels

Nov 20, 2025

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8 min read

#VIRAL, The Newsletter: November 13, 2025

#VIRAL, The Newsletter: November 13, 2025

An old audio that's perfect for your Epstein files (and emails) related content

Nov 13, 2025

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8 min read

#VIRAL, The Newsletter: November 6, 2025

#VIRAL, The Newsletter: November 6, 2025

Hilary Duff is so back, and other audios that are bringing TikTok views

Nov 6, 2025

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11 min read

#VIRAL, The Newsletter: October 30, 2025

#VIRAL, The Newsletter: October 30, 2025

Threads pops off and so does a trend featuring creators flipping people off

Oct 30, 2025

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9 min read

#VIRAL, The Newsletter: October 23, 2025

#VIRAL, The Newsletter: October 23, 2025

Congrats, you're in Group 7

Oct 23, 2025

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10 min read

#VIRAL, The Newsletter: October 16, 2025

#VIRAL, The Newsletter: October 16, 2025

The Bad Bunny x Never Trump Guy remix you need to know (and use in your next TikTok)

Oct 16, 2025

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9 min read

#VIRAL, The Newsletter: October 9, 2025

#VIRAL, The Newsletter: October 9, 2025

Taylor Swift's new album spurs an endless amount of trends for TikTok & Reels

Oct 9, 2025

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12 min read

#VIRAL, The Newsletter: October 2, 2025

#VIRAL, The Newsletter: October 2, 2025

Content trends involving what lions concern themselves with, weird vibes, and birth control raps

Oct 2, 2025

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11 min read

#VIRAL, The Newsletter: September 25, 2025

#VIRAL, The Newsletter: September 25, 2025

Content trends involving red flags, the radical left, and wearing pink while talking about politics

Sep 25, 2025

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10 min read

#VIRAL, The Newsletter: September 18, 2025

#VIRAL, The Newsletter: September 18, 2025

"Leaning in" for aggressively personal reasons, falling in love again and again (and showing it on Reels), and a trend that you can use to show off what you're worried about

Sep 18, 2025

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9 min read

#VIRAL, The Newsletter: September 11, 2025

#VIRAL, The Newsletter: September 11, 2025

Lizzie McGuire, alien spaceships, and why you should choose the band

Sep 11, 2025

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9 min read

#VIRAL, The Newsletter: September 4, 2025

#VIRAL, The Newsletter: September 4, 2025

A super relevant 'measles' jingle to use on Reels, a TikTok trend that's perfect for showing the GOP is talking about you [#obsessed], and an audio for when a candidate announces a second run for office

Sep 4, 2025

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10 min read

#VIRAL, The Newsletter: August 28, 2025

#VIRAL, The Newsletter: August 28, 2025

“Quick cry, pilates, coffee, go” finds itself on a list of anthems that represent 2025 in a nutshell

Aug 28, 2025

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9 min read

#VIRAL, The Newsletter: August 21, 2025

#VIRAL, The Newsletter: August 21, 2025

Amy Poehler shreds the interior design aesthetic of the White House to shreds, creating a perfect audio for Reels

Aug 21, 2025

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9 min read

#VIRAL, The Newsletter: August 14, 2

#VIRAL, The Newsletter: August 14, 2

Latto's didn't vote for Trump tune, tribute 'letters' to D.C., and a group-project style Reels trend to hit back at being featured on Fox "News" with

Aug 14, 2025

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10 min read

#VIRAL, The Newsletter: August 7, 2025

#VIRAL, The Newsletter: August 7, 2025

Bitin' Lists, throwing 'fits, and an audio that explains tariffs while tapping into the Sydney Sweeney discourse

Aug 7, 2025

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11 min read

#VIRAL, The Newsletter: July 17, 2025

#VIRAL, The Newsletter: July 17, 2025

The art of the Instagram Story makes it to TikTok as a narrative-building trend

Jul 17, 2025

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12 min read

#VIRAL, The Newsletter: July 10, 2025

#VIRAL, The Newsletter: July 10, 2025

This weekly drop of content trends has officially moved to Thursdays!

Jul 10, 2025

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13 min read

#VIRAL, The Newsletter: July 1, 2025

#VIRAL, The Newsletter: July 1, 2025

The latest must-try trends on TikTok and Reels

Jul 1, 2025

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9 min read

#VIRAL, The Newsletter: June 24, 2025

#VIRAL, The Newsletter: June 24, 2025

Justin Bieber is standing on business and so is his now viral audio that you can use in political content

Jun 24, 2025

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9 min read

#VIRAL, The Newsletter: June 17, 2025

#VIRAL, The Newsletter: June 17, 2025

The new **crickets** audio courtesy of Trump's birthday parade, a trend to spotlight the creepy DMs, and more

Jun 17, 2025

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11 min read

#VIRAL, The Newsletter: June 10, 2025

#VIRAL, The Newsletter: June 10, 2025

Sabrina Carpenter's diss track isn't just for her ex-boyfriend, it's for political TikToks too

Jun 10, 2025

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10 min read

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The must-read weekly newsletter delivering political content trends you can actually use—every week. Written by Girl and the Gov®’s Sammy Kanter.

© 2025 #VIRAL, The Newsletter.

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