#VIRAL, The Newsletter: June , 2025

TBH, we wonder what John Adams would think of this TikTok trend...

Author

Girl and the Gov®
June 03, 2025

Welcome to #VIRAL, The Newsletter, which shares need-to-know content trends and concepts for political social media, digital, and comms professionals. Dive into this week’s picks below.

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TIKTOK CONTENT TRENDS

Give these a whirl (and post them on Reels & Shorts too)

“TOP 10 PICTURES I’VE TAKEN ON MY PHONE” TREND: This trend has creators sharing the top 10 pictures they have on their phone from their POV. This trend can be easily used to:

  • Share ten favorite spots from around a district

  • Share ten favorite spots that have benefited from funding/projects secured by the elected

  • Share ten spots that have benefited from a particular agency

  • Share ten portraits of ten people that have benefited from a particular policy or org (share a sentence or two in text on the screen as to how)

Each image should include a number, a descriptor to a sentence or two on what’s in each image, and use this audio.

“JOHN ADAMS” AUDIO: This audio from Hamilton has turned into a trend where creators are sharing situations where their worlds have unexpectedly re-collided with a person from their past that they can’t stand/is full of bull/is bad news, etc. The videos created with this trend, like with this creator’s, shows that reaction, which encompasses the vibe of “connecting the pieces of a weird puzzle.” From a political POV, this trend can be used to react to a person who’d been pushed out of the political space from scandal, trying to come back into the scene [think any disgraced former politician doing a press tour]. The style of the video is lipsync with text added to the video in the formula, “When [XYZ PERSON] tries to re-enter the [SPECIFIC POLITICAL SPACE THEY’RE TRYING TO REJOIN].”

“WARNING SIGN” TREND: This trend is ideal for an account that showcases the whole team – think an org or a campaign office that puts a spotlight on its employees. The trend, as seen with this example, captures employees typing away at their desks with a “warning sign” on what they’re thinking and/or how to approach them. It’s a low barrier to entry into corporate office humor that can be translated to political workplaces as well. To create, select 4-5 employees, type and print their warnings, and add them to the front of their laptops – add this audio to the video and tada, the audience gets to relate and know your office crew.

“DON’T BE YOU” AUDIO: This classic scene from RHONY, where Ramona Singer is warned to not say anything crazy (IYKYK) or be herself (also IYKYK), feels like one between an insane elected/candidate and their campaign manager/chief of staff. For teams that make fun of GOP players in the game, you can use this audio to reenact this scene, and with text added to the video, share who you’re poking fun at [ex: RFK Jr and his comms lead before he testifies before Congress]. 

“T.A.C.O.” AUDIO: CasaDi is staying on top of the liberal remix moments that hit just right, like this one. This time this one utilizes a creator’s OG audio that points to Trump freaking out over Wall Street’s TACO acronym that stands for “Trump always chickens out” when it comes to tariffs, and pairs it with some beats. Use the audio to share news items related to Trump’s tariffs and trade wars with a video or carousel, simply dance it out with the new version of the chicken dance, or other political deats like done in this vid.

TIKTOK AUDIOS

TikTok audios for BTS and b-roll vids

AUDIO → American Girl

INSTA REELS AUDIOS 

Background audios that make Reels move

AUDIO → Sunshine Groove

AUDIO → Good Day

Creative content concepts to try

“POV: YOU LOVE WHERE YOU LIVE” TREND: Like seen in this Reel, this trend has creators showcasing a montage video of the amazing spots where they live, that make them love where they live. They’re adding “pov: you love where you live” via text to the video and using this audio to show their home off. This Reels trend is a big winner for candidates and electeds, who can show how they connect with or are connected with their communities. The goal is showcasing how much they love where they’re from and have voters relate.

“HE SAID HE WANTED A HOUSE WIFE” TREND: This trend has had the girlies who love House music [EDM] pointing fun at men wanting “house wives” and not clarifying which type [aka they’ll be a “housewife” in the sense of a date to go see House music, not the trad wife kind]. This trend can be evolved to apply to members of the House, being “house wives” in a sense, they’re electeds in the House but also wives. Visually, the video should be made up of:  b-roll of the member doing their job distinctly at the Capitol with this audio and the following text added to the screen “he said he wanted a “house wife” he didn’t clarify which one…”.

THREADS TO THREAD

Reply or Repost to these digital notes on Threads

The Thread → Reply OR repost by dropping a niche fact about the area where you’re from or an activity you participate in.

The Thread → Reply OR repost and share why efforts like these should be bipartisan.

The Thread → Reply OR repost by sharing your reaction to the fact that the head of FEMA didn’t know that the U.S.A. has a hurricane season.

The Thread → Reply OR repost by using this as a jumping off point to discuss what Senator Ernst said to her constituents and why it’s problematic.

The Thread → Reply OR repost and share a way that you reclaim or sustain your joy in this current environment.

SKIES ARE BLUE

Trending topics ATM on Bluesky

Pride Month

The Archers

Curtis Yarvin

Jonathan Joss

Switch 2

007 First Light

CAPCUT TEMPLATES

Meme it

  • Use this template to highlight an outcome that people cannot rely on based on who the political players are at the current moment.

  • Use this template to show how campaigning can help you recharge by giving “hope-core.”

AND BEFORE YOU GO

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