Welcome to #VIRAL, The Newsletter from Girl and the Gov®, sharing need-to-know content trends and concepts for Dem social media, digital, and comms professionals. Dive into this week’s picks below.
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TikTok Content Trends
Give these a whirl (and post them on Reels & Shorts too)
→ “Who the fuck is Madeline” Trend: ICYMI Lily Allen released a tell-all style album on the demise of her relationship with her former husband, and this particular song has become a viral trend. The trend has creators dropping videos like this, highlighting moments where a new life “character” is mentioned, discovered, revealed, with a bit of mystery and confusion around them; there’s also the classic dad humor variation as seen here. Political applications of the trend could be:
“When a new amendment gets added to the bill last minute”
“When a new person in an investigation is revealed”
“When the opposition makes up a faux story about someone”
→ “DUHHHHHH” Audio: This audio is back and perfect for any and all videos related to all-things Epstein email reveals, because DUH. Use it with a carousel of the emails, use it with a lip-sync + text video, use it with a group of people pointing to a large cardboard print out of the emails, or however you find most eye-catching in bringing attention to the obvious.
→ “If it makes you feel any better” Audio: This audio, which comes from this creator’s video, goes like so: “and for all the people that are saying like, if it makes you feel any better I didn’t even know who she was, it doesn’t make me feel better. It makes me jealous of you. I also wish I didn’t know who she was.” The audio can be used in a lip-sync-style video in reference to a political figure in the opposition that is the WOAT i.e. someone you wish had never entered your orbit of knowledge because YIKES. The resulting video should include either via text or a relevant screenshot-image-sticker, details on who the opposition person is. The caption can be used to elaborate on why this person is the WOAT.
→ “Let’s do something totally and completely different” Audio: So, the team at Culture POP soda made a great marketing play with this TikTok, pushing people to use a cut of a Noah Kahn audio from what appears to be BTS moments of filming a collab between him and the brand. And their message is on the money, because the audio does have viral potential – it illuminates a convo where someone is giving an idea, followed by a compliment, and finished off with a variation of “yea we’re not doing that.” Thus, the audio can be used to create a skit-like video depicting a convo between two people of the opposing party; a convo between two different teams in an office; and more. The resulting video should first share the bad idea on the video with text, and then the “good idea” the principal would do in the caption.
TikTok Audios
Trending TikTok audios for BTS and b-roll vids
AUDIO → Dusk
AUDIO → Prokofiev: Romeo and Juliet
AUDIO → Blue Danube Symphony
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Instagram Trends
Creative content concepts to try
→ “I’ve done nothing wrong ever” Audio: This classic audio from Parks & Rec is making its rounds again, and is perfect for skit-style content depicting the dynamic between Trump and his followers. The skit should include two people – one for each “role” – and include text in the style formula of “POV: Trump addressing MAGA about XYZ.”
→ “I told many, many people” Audio: This audio, which originates from this Mama Mia clip, illustrates a scenario where a crew of people are confronted about who they “told what to,” and the short-answer is everyone. And in a case of reverse psychology, or something like that, the audio could be used to create a skit to share a launch/announcement, faking, in jest, that whatever the announcement is, was put out prematurely.
→ “I know how to get along with everybody” Audio: This podcast clip turned IG Reels audio, goes as follows: “I know how to get along with everybody, but I don't necessarily like everybody.” Highly relatable? Yea, thought so. The audio can be used for lip-sync-style videos that respond to questions along the lines of “how do you work with people you disagree with.”
IG Reels Audios
Background audios that make Reels move
AUDIO → No One Noticed
AUDIO → Elizabeth Taylor x Hold Yuh
AUDIO → Talk to Her
AUDIO → Autumn Mountain
AUDIO → Best of My Love
Threads to Thread
Reply or Repost to these digital notes on Threads
The Thread → Reply OR repost by reacting with an image of yourself that has a similar vibe capturing the insanity of the current moment.
The Thread → Reply OR repost by adding your “where are they now” style POV on the “Epstein binder influencers.”
The Thread → Reply OR repost with another insane headline that mirrors and mocks the recent NYT op-ed claiming that women ruined the workplace.
The Thread → Reply OR repost by adding another reason as to why 50-year mortgages are dangerously idiotic.
The Thread → Reply OR repost by sharing the backstory on where the White House should be getting its economic data from.
Skies Are Blue
Trending topics ATM on Bluesky
Blood and Guts
Tarik Skubal
Adelita Grijalva
Karoline Leavitt
Steam2
Epstein
BEFORE YOU GO…
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