#VIRAL, The Newsletter: March 18, 2025

The latest content trends for political applications loading...

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Girl and the Gov®
March 18, 2025

Happy Tuesday and welcome to #VIRAL, The Newsletter, which shares need-to-know content trends and concepts for political social media, digital, and comms professionals. Dive into this week’s trends and content ideas below [and share with a social media manager in your network].

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CONTENT CREATION BASICS

Tools to help you create A+ content

→  The height adjustable phone tripod that’s perfect for on-the-go filming

→  The must-have, brightness adjustable square clip light

→  The overhead shot money maker of a phone tripod

→  The phone stand ideal for at-the-desk content

→  The standing extra va va voom lights to ensure 180 degree good lighting

TIKTOK CONTENT TRENDS

Give these a whirl (and post them on other platforms too)

“ARE YOU GOING TO RUIN THIS?” AUDIO: This sassy audio has creators sharing a situation that they’re going to “ruin” or "disrupt" by sharing un-fun facts or inconvenient truths, like this creator did. To make your own version, pick a “disruptive fact” that causes a stir at a meeting, an event, a conversation with a reporter, etc and share it via text on a video formatted like this.

“BELIEVE ME IF DONALD TRUMP IS PRESIDENT AGAIN” AUDIO: Michelle Obama did not miss when she warned about a second Trump presidency as shared in this clip. The resulting audio can now be used to highlight the horrors of the current admin. Use the audio overlaid on a carousel style post that shares news and stats of what’s going on currently, driving Michelle’s point home.

“RICH PEOPLE HAVING A SIDE HUSTLE” AUDIO: This clip from a convo with Tina Fey and Amy Poehler is highly workable for showcasing rich people with side hustles…in government. Utilize the first, relevant part of the audio by…

  • …using it over a video of a rich person with a gov side hustle doing their gov side hustle

  • …using it over a carousel of stories that show the problems with a rich person having a gov side hustle

  • …using it over a b-roll video that’s superimposed with an image that again shares the issues of having a rich person with gov as a side hustle

“...DOESN’T KNOW YET BUT…” TREND: This rather heartbreaking trend has creators sharing a moment they captured before a big, insane, and mostly situation unfolded. It plays into that the creator did not know the bad thing was going to happen and how that clip in an essence of blissful ignorance in nutshell. The trend uses this audio and text on the video screen to communicate what the creator didn’t know at the moment. Politically-speaking, it can be used to highlight constituents and the before/after of a bad policy or budget passing that cuts resources they depend on.

TIKTOK AUDIOS

TikTok audios for BTS and b-roll vids

INSTA REELS AUDIOS 

Background audios that make Reels move

AUDIO → Woman

Creative content concepts to try

“YES, OF COURSE” TREND: This trend has creators sarcastically sharing an insane idea under the premise of “why didn’t I think of that, it’s genius,” like this creator did regarding an RFK Jr. take on reality. To rinse and repeat with the trend, pick one of the many insane and not factually based ideas circulating in the political orbit, and film a video like this. The goal is to shed light on how absurd the things being suggested or made as solutions are, and who is behind those ideas.

“LOOK AT ME, LOOK AT ME” AUDIO: This audio cut can be used to share a fact, a set of facts, or a status quo around a political topic. The Reel created could follow the format exemplified by this creator, or it could take one of these two forms:

  • A b-roll video could be superimposed with an image that illustrates the fact you’re aiming to share.

  • A video featuring the creator lip-syncing the audio, with a superimposed image that highlights the info you’re aiming to underscore.

“I TOLD YOU SO” AUDIO: This audio is being used by content creators that have received comments from followers expressing that they weren't following “for the political content” that the creator has been sharing – meanwhile, the content that they’re sharing is inherently political. In that exact vein, the trend can be used by orgs that focus on an issue area that the general public might not view at a glance as “political.” In addition, the audio itself can be used to highlight a “told you so” moment. Two routes to take with it:

  • A before and after structure video – with the prediction of what would happen if XYZ happened shared with text or an image on b-roll, followed by the prediction coming to fruition shared with text or an image. The “before” part should be for the full duration of the video and the “after” timed to be added half way through.

  • A b-roll video featuring a candidate or elected with text overlaid sharing something that they had warned about that is now becoming a reality.

“REALITY CHECK” TREND: This emerging trend has creators using this audio to share an economic and/or political reality that might better inform someone’s pie in the sky ideas about life – take this one on billionaires to get the idea. To make this trend a reality, pull an un-fun fact or reality shaker, and layer it via text over a video of the creator, either b-roll or with the creator directly filming it like this. To cap it off, add this audio and the source of the info in the caption.

“HAVEN’T BEEN FEELING AUTOMATIC SUPERSONIC..” AUDIO: This audio is super Millennial coded and can be used to describe how many people are feeling in this political environment. It can also be used to share a news story that directly contributes to this feeling. For orgs especially, this would be an audio to use over a Reel that’s composed of b-roll and either text about a story, a graph sharing data that’s superimposed, or an image of a headline that’s superimposed.

THREADS TO THREAD

Reply or Repost to these digital notes on Threads

The Thread → Reply OR repost by sharing a literal page out of Project 2025 to remind people what’s to come.

The Thread → Reply OR repost by sharing something that you look forward to fighting for and making progress on every day, politically-speaking.

The Thread → Reply OR repost by sharing why you love your public library, why we need to fund them, and by highlighting the cuts coming their way.

The Thread → Reply OR repost by sharing a situation that desensitized people in your community and how you’re fighting to wake people up.

The Thread → Reply OR repost by sharing ways that we can disrupt the red pilling of men.

SKIES ARE BLUE

Trending topics ATM on Bluesky

Cubs vs Dodgers

Dublin Earthquake

Pacers Win

March Madness

John Cena

WWE Raw

CAPCUT TEMPLATES

Meme it

  • Use this template to compare someone in politics with evil intentions to Lord Farquaad from Shrek.

  • Use this template to share a reaction to something absolutely insane that’s happening.

  • Use this template to highlight a situation where an opponent does something so dumb it’s actually funny – or you at least help but laugh.

  • Use this template to highlight a sketchy, shady, suss situation that’s happening via electeds and their besties.

AND BEFORE YOU GO

…find more from Girl and the Gov®