#VIRAL, The Newsletter: March 11, 2025

TikTok and Threads are poppin' off with content opportunities for politicos this week

Author

Girl and the Gov®
March 11, 2025

Happy Tuesday and welcome to #VIRAL, The Newsletter, which shares need-to-know content trends and concepts for political social media, digital, and comms professionals. Dive into this week’s trends and content ideas below [and share with a social media manager in your network].

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TIKTOK CONTENT TRENDS

Give these a whirl (and post them on other platforms too)

“SUNDAY CHURCH” TREND: This trend has creators like this one sharing their variation of “Sunday church.” And to clarify, not actual church - the “Sunday church” is supposed to be emblematic of things you do to reset, center yourself, and take joy. The trend is made possible with b-roll of those little Sunday moments that create that essence, this audio, and a tiny bit of text on the video reading "Sunday church.” For a local or state leg candidate, this would be a way to show tidbits you take joy in that are a part of the area that you’re running in.

“PUT A TARIFF IN AND A TARIFF OUT” AUDIO: This comedian turned a classic kids song into this absolute bop about what tariffs are doing to the market. It can be used with a carousel of images of the state of the market. A creator can also bop along to the beat in a video-format, using either text or a sticker image to share more details on the impact of these tariffs. And for the politico that’s about to be interviewed on the fallout of these tariffs on constituents/voters, they can create a “before” video that shows them getting ready for the interview while listening to this song.

“THERE’S A TODDLER RUNNING OUR COUNTRY” AUDIO: This podcaster has the read on Elon – a toddler with a chainsaw who is effectively running this country. The audio can be used a few ways like… 

  • …over videos of Elon, connecting the dots directly.

  • …with a carousel of images that share his toddler-esque behavior.

  • …a video that shows a reaction to his behavior by an elected official with the audio overlaid.

“YOU’RE AN IDIOT” AUDIO: This cut of the ever-viral Gracie Abrams song enables creators to point out someone that they think is an idiot and share someone/a group of people that they would warn about said idiot. The creator should lipsync the words to the audio and then add who the “idiot” is and who the “they” is that they’re warning, on to the video via text. Elaboration on the “why” can be done in the caption.

“WHAT DOES FASHION MEAN TO YOU” AUDIO: This audio provides the ask and answer to the question “what does fashion mean to you.” It can be used to show an outfit that has power and symbolism engrained in it – it’s a statement in and of itself. The style can be simple – a “silent fit check” format with the audio running over it. The caption should be used to explain what the outfit is for and any historical references that might be of interest/good to know about integrated into it.

TIKTOK AUDIOS

TikTok audios for BTS and b-roll vids

AUDIO → NOKIA

INSTA REELS AUDIOS 

Background audios that make Reels move

AUDIO → Good Days

Creative content concepts to try

“PATIENTLY WAITING” AUDIO: This audio is being used by creators to show a situation where they're just “patiently” waiting for something to happen – the life version of the “beat to drop.” Politically, it could be used to point out a group or person that’s moving way too slowly for a situation/scenario/reality. To make the video, the creator should be filmed [sitting or standing] looking peeved and in waiting for something. The thing they’re waiting for should be written in text on the video. Any CTAs can then be added to the caption.

“THE FEMININE URGE TO…” TREND: This trend is being used by creators to show something that they had the “feminine urge to do.” The definition of feminine in this lens is whatever you want to do, that’s what it is. The trend can apply to running for office or any range of political career moves. Use b-roll, this audio, one line of text on the video following this formula: “the feminine urge to XYZ.”

“OPEN AND HONEST” AUDIO: This snippy audio can be used to take claim of a quote that came from an elected or other thought leader that the talking heads of the political universe are questioning. The style can be the creator lip-syncing the audio with a screenshot image of the quote superimposed onto the video. The caption should be a witty clap-back.

THREADS TO THREAD

Reply or Repost to these digital notes on Threads

The Thread → Reply OR repost and connect the dots between airtravel, the FAA, and Elon.

The Thread → Reply OR repost and explain your position for or against a government shutdown with the current pieces at play.

The Thread → Reply OR repost by sharing what laws are making the privacy of pregnancy a public experience.

The Thread → Reply OR repost by adding a reminder related to politics - an upcoming special election, a public comment period, etc.

The Thread → Reply OR repost by sharing what else RFK JR. is bad at doing.

SKIES ARE BLUE

Trending topics ATM on Bluesky

Speaker Johnson

Southwest Airlines

Rodrigo Duterte

Kenny Pickett

Mark Kelly

CAPCUT TEMPLATES

Meme it

  • Use this template to illuminate what it’s like having conversations with the opposition on Medicaid. 

  • Use this template to tease a situation that you’re not sure of what the reaction will be. 

  • Use this template to highlight the dynamic between a career federal employee and DOGE over the skill required to do their jobs.

  • Use this template to demonstrate what it’s like trying to focus on getting things done in this insane political environment. *don’t use if you’re an elected, just orgs

AND BEFORE YOU GO

…find more from Girl and the Gov®