#VIRAL, The Newsletter: May 6, 2025

Threads is popping off and so is Julia Louis-Dreyfus on men with podcasts

Author

Girl and the Gov®
May 06, 2025

Happy Tuesday and welcome to #VIRAL, The Newsletter, which shares need-to-know content trends and concepts for political social media, digital, and comms professionals. Dive into this week’s trends and content ideas below [and share with a social media manager in your network].

For custom strategies on how to build your social media presence, book an exploratory consulting call here or reach us at [email protected].

Email forwarded your way? Subscribe here.

TIKTOK CONTENT TRENDS

Give these a whirl (and post them on Reels & Shorts too)

“SHOULD A MAN BE ABLE TO HAVE A PODCAST” AUDIO: Julia Louis-Dreyfus shared her thoughts with Vanity Fair on whether or not men should have podcasts or not. The result? An audio that you can use to share your aligned thoughts – p.s. the answer is no, so if you’re working for a man in politics that either has a podcast or is launching one, this isn’t audio for your team. The resulting video can simply be to further that narrative and your agreement with men having mics being detrimental OR be used to also highlight a related headline – ex: “podcaster hosts neo-nazi on latest episode.” Regardless of the route you pick, this is a lipsyncing trend.

“HOPE NO ONE HEARD THAT” AUDIO: This Drake audio illustrates a situation where you hope no one over heard you because if they did, you’ll be in trouble for it. TBH, it makes us think of Signalgate and all of its related scandals. With that in mind, you could use the audio in parody sense with two or more people like this, and adding text to the video with something like “POV: Waltz and Hegseth hoping no one finds out about their Signal chat.” It can also be used to illustrate an “oops” at work or a situation where you and a pal are gossiping about political tea going on.

“THE LINKEDIN” TREND: This trend has people making videos like this, with a mini intro on themselves, what they do for work, and how to find them on LinkedIn. The goal is two-fold, making work connections on TikTok and moving people to your LinkedIn to put eggs in non-TikTok baskets. To make the trend happen, grab a video like this, add a mini intro via text on video, and then use this sound with it. P.S. you could also add an email or direct someone to your link in bio in your caption.

TIKTOK AUDIOS

TikTok audios for BTS and b-roll style vids

AUDIO → albi lovinme

AUDIO → Show Me Love

AUDIO → New To You

INSTA REELS AUDIOS 

Background audios that make Reels move

AUDIO → Sweets

AUDIO → Sweet Moments

Creative content concepts to try

“CLOWN CAR” AUDIO: This isn’t the first time the infamous ‘clown car’ audio has made its rounds. But it is back with this trend, the trend where creators are filming themselves to the audio reacting to something heinous, and then adding to the video via text, what it is [the situation] that they’re perturbed by. In its easiest use case, think of something that someone in politics said to you that they think is a flex but is actually a red flag, and make a video featuring it like so.

“FIT CHECK” AUDIO: This audio is great for a fitcheck or showcasing a series of outfits that you’ve worn. Think of it as a possible audio to use when highlighting outfits with some sort of symbolic/political meaning. To make it happen, stitch your desired clips together and use this audio.

“WHAT IT’S LIKE…” TREND: This creator, with this Reel, showcased what it’s like oftentimes speaking to the other side of the aisle/MAGA currently. And while this would not be a trend to do as a candidate or elected, it would be for a distinctly Dem/progressive org that is aiming to shine a light on a political happening that should engender empathy but has MAGA’s panty’s in a twist.

THREADS TO THREAD

Reply or Repost to these digital notes on Threads

The Thread → Reply OR repost with what show you grew up watching on PBS and why PBS is incredibly valuable to children across the country.

The Thread → Reply OR repost and discuss the continual communications failures that are putting lives in danger – add in Hegseth’s latest scandal involving Ukraine.

The Thread → Reply OR repost with policy ideas that either already exist or are fresh that can help people live their best life.

The Thread → Reply OR repost with an image of all of your tabs open that clearly show political stories that people should be aware of.

The Thread → Reply OR repost with thoughts on what the Alcatraz distraction mode is really about.

SKIES ARE BLUE

Trending topics ATM on Bluesky

Ed Martin

USMCA Talks

GTA VI

Friedrich Merz

The X-Files

Tatum

CAPCUT TEMPLATES

Meme it

  • Use this template to point out a weird diversion tactic coming out of the Trump Admin.

  • Use this template to highlight what it’s like trying to have a conversation with a Republican working to harm the environment. 

  • Use this template to showcase a situation where someone asks you if you want to be included [think: cosponsoring a bad bill] and you have to “nicely” say no.

  • Use this template to highlight a group of harmful people in power that are about to drop a harmful policy.

AND BEFORE YOU GO

…find more from Girl and the Gov®